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Wednesday, September 27, 2017

Perma free on Kindle and other sites.

Hi
I was of the opinion that giving away your book wasn't never going to get you anywhere. 💁

Wrong and right.👀


If you have one title, then offering this for free isn't going to get you anywhere.

If you have a series, it offers the reader a chance to see if they like what you write. 

Offer them an incentive to read book 2 by giving them a preview via Instafreebie or Book funnel or a similar company. They have to subscribe to your email list to get it. Don't offer this at the front of the book but at the end. If they don't finish the book, they don't get the offer.

Subscriber's are they way forward. 

You can let them know when you're launching a new title. 

Offer them incentives and more.🙌


Happy writing.

Thursday, September 07, 2017

Marketing your books - BookBot

Hi

There are exciting things happening with Facebook. Recently, they've launched a new product called a Chatbot. It's eary days yet, but the results people are getting are very positive.


What Is a Bot?
"Bot" is a generalized term used to describe any software that automates a task. Chatbots, which anyone can now build into Facebook Messenger, automate conversation -- at least the beginning stages of it."  

https://blog.hubspot.com/marketing/facebook-bots-guide

Authors are getting great results from BookBot Bob.


How does it work?

Bob is a new promo tool with a difference. It does not ask subscribers for an email address. Bob sends readers info about free blurbs + links, and Bookbot Bill sends info about discounted book blurbs + links, both right in Facebook Messenger. Readers decide which genres they want and the boys send them a book in each category. As simple as that. To sign up and check out Bob and Bill’s titles, go to the Bookbot Bob home page and click on the red rectangle that says “Hi Bob!”
FYI, Bob just added an email function for readers who wish to receive discounted pre-order books.
You fill in the form and pay the small amount to book your slot or alternatively, you can support the crowdfunding campaign and get free promos forever.





Thursday, July 06, 2017

What works on Facebook and what doesn't

Hi

I recently went to a Facebook meetup in Sydney. 

Things that I learnt from this meetup and other places.

  1. Don't keep posting 'buy my book'. It will turn potential customers off.
  2. Start a conversation. Let people connect with you. Don't expect that your book sales will suddenly go crazy. It's more an organic approach.
  3. Try Facebook Message Bot. It's fairly new and not too crowded yet. You can set this up to funnel your prospective customers to your product.
  4. Post videos which hint at what you do.  
  5. Post offers of free stuff or a competition.
  6. Always remember Facebook is like the old fashioned town square. People meet people and have coffee and discuss the things that interest them.

Saturday, June 24, 2017

Smashwords 2017 analysis on book sales

Hi
I've just read the Mark Coker annual report on what's happening in the book sales world....

What categories are selling best, what you can do to get those sales happening and what price points work best. 

Surprise, surprise... it's not always the $0.99c price point that drags readers in to become buyers. He has the figures to back up the $4.99, $3.99 and $2.99 price points. 


http://blog.smashwords.com/2017/06/smashwords-survey-2017.html


Monday, January 23, 2017

how to self publish your book and sell it

Hi

I'm not going to rewrite this article because I think it's that good. Take heed. Too many writers think their book is great after the first draft. Most books need loads of editing to make them great. 

Study the best selling writers in your genre. Take note of when they introduce the first conflict, introduce the players, how they introduce them, is there a mix of long and short chapters, how much dialogue there is on each page, and so forth. 

Also, take note of how many people they acknowledge as having helped in their journey to getting published. Some authors have dozens. Being an author is a group effort from yourself writing the book, to the editor/s, copy editors, proofreaders, beta readers, cover designers and the many social media sites where you advertise your book.

http://www.writersworkshop.co.uk/blog/self-publish-book-amazon-kindle-kdp/

Monday, January 16, 2017

Saturday, January 07, 2017

Saying goodbye to permafree or 70% royalty.

Hi All

I've just read this blog and though some of you may be interested in this post.

https://anaspoke.com/2016/10/31/saying-goodbye-to-permafree-or-the-70-royalty-or-both/

Saying goodbye to permafree. Or the 70% royalty. Or both.



Sometimes I feel like Sisyphus
Promoting and marketing
Only to see my sales tumble
The watched pot may never boil, but whenever I take my eyes off the sales charts for a few weeks, the algorithms bury my books in the bottomless pit of the millions of unknown titles. Even worse, when I run back to the kitchen and fan the flames with marketing, the download peaks last only a day or two. Just look at the Exhibit A:
free-downloads-in-october
Fyi, the companies responsible for the peaks you’re seeing are as follows:
5 October – I don’t know whom to thank for the 367 downloads as I’d applied for a number of free services and apparently got picked up by somebody without confirmation.
24 October – BookHippo featured author, 102 downloads for FREE.
25 October – BKNights with 226 downloads for $11.
29 October – My Book Cave with 117 downloads for FREE.
As you can see, the “normal” downloads between promotions are just 3-5 books per day. What makes this even more frustrating is that I’m trying to give the first book away FOR FREE. Not only that, the permafree strategy has been in place since May, and yet instead of the snowball effect, what I have is that proverbial boulder, freefalling back to zero the moment I stop pushing. Wait, it gets worse. I jumped into permafree hoping for 2% “buy-through” of the second book, but so far it’s been less than 1% with the second book priced at $2.99. And for whatever reason, my KENP pages for Indiot have completely disappeared. Here is the Exhibit B for the same time period:
paid-sales-in-october-2016
This sucks big time, which means that I need to do something about it. Considering that I don’t want to “write to the market” or go on yet another cover redesign go-round, I’ve decided to change my pricing strategy. Radically. Like, smash it into pieces. Here are the two strategies I’m considering:
  1. Make both books $0.99 and available only through Kindle Select. Promote both with paid ads.
  2. Keep Shizzle, Inc as permafree and make Indiot $0.99 and promote only Shizzle, Inc as a freebie.
  3. Make both books free. Well, not really, but what the hell, how do I get Isa to go viral? She is destined for the big screen. I’m even more convinced of that having just suffered through “No Stranger Than Love.”
I’m thinking of trying both strategies 1&2 in stages. For starters, I am about to run a Countdown Deal on Indiot, before I make it perma-$0.99. Then after a month or so, make Shizzle, Inc $0.99 as well. Wait another month. Finish the third book. Send it to a hundred literary agents. Give up on Isa and write something along the lines of “How To Sell A Ton Of Books Without Really Trying.” That has worked for some.
If anyone has any better ideas, I’m all ears. Thank you in advance.

I don't feel making your book free on Zon Select really does anything for your overall sales. Sure you get a surge in downloads but afterwards your book goes back to "normal" - you plummet to where your were before.
I'm trying Instafreebie and seeing some results in subscribers. I'll let you know if it makes any long term difference in sales when I launch my next thriller.
What are your thoughts on this?