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Saturday, June 24, 2017

Smashwords 2017 analysis on book sales

Hi
I've just read the Mark Coker annual report on what's happening in the book sales world....

What categories are selling best, what you can do to get those sales happening and what price points work best. 

Surprise, surprise... it's not always the $0.99c price point that drags readers in to become buyers. He has the figures to back up the $4.99, $3.99 and $2.99 price points. 


http://blog.smashwords.com/2017/06/smashwords-survey-2017.html


Monday, January 23, 2017

how to self publish your book and sell it

Hi

I'm not going to rewrite this article because I think it's that good. Take heed. Too many writers think their book is great after the first draft. Most books need loads of editing to make them great. 

Study the best selling writers in your genre. Take note of when they introduce the first conflict, introduce the players, how they introduce them, is there a mix of long and short chapters, how much dialogue there is on each page, and so forth. 

Also, take note of how many people they acknowledge as having helped in their journey to getting published. Some authors have dozens. Being an author is a group effort from yourself writing the book, to the editor/s, copy editors, proofreaders, beta readers, cover designers and the many social media sites where you advertise your book.

http://www.writersworkshop.co.uk/blog/self-publish-book-amazon-kindle-kdp/

Monday, January 16, 2017

Saturday, January 07, 2017

Saying goodbye to permafree or 70% royalty.

Hi All

I've just read this blog and though some of you may be interested in this post.

https://anaspoke.com/2016/10/31/saying-goodbye-to-permafree-or-the-70-royalty-or-both/

Saying goodbye to permafree. Or the 70% royalty. Or both.



Sometimes I feel like Sisyphus
Promoting and marketing
Only to see my sales tumble
The watched pot may never boil, but whenever I take my eyes off the sales charts for a few weeks, the algorithms bury my books in the bottomless pit of the millions of unknown titles. Even worse, when I run back to the kitchen and fan the flames with marketing, the download peaks last only a day or two. Just look at the Exhibit A:
free-downloads-in-october
Fyi, the companies responsible for the peaks you’re seeing are as follows:
5 October – I don’t know whom to thank for the 367 downloads as I’d applied for a number of free services and apparently got picked up by somebody without confirmation.
24 October – BookHippo featured author, 102 downloads for FREE.
25 October – BKNights with 226 downloads for $11.
29 October – My Book Cave with 117 downloads for FREE.
As you can see, the “normal” downloads between promotions are just 3-5 books per day. What makes this even more frustrating is that I’m trying to give the first book away FOR FREE. Not only that, the permafree strategy has been in place since May, and yet instead of the snowball effect, what I have is that proverbial boulder, freefalling back to zero the moment I stop pushing. Wait, it gets worse. I jumped into permafree hoping for 2% “buy-through” of the second book, but so far it’s been less than 1% with the second book priced at $2.99. And for whatever reason, my KENP pages for Indiot have completely disappeared. Here is the Exhibit B for the same time period:
paid-sales-in-october-2016
This sucks big time, which means that I need to do something about it. Considering that I don’t want to “write to the market” or go on yet another cover redesign go-round, I’ve decided to change my pricing strategy. Radically. Like, smash it into pieces. Here are the two strategies I’m considering:
  1. Make both books $0.99 and available only through Kindle Select. Promote both with paid ads.
  2. Keep Shizzle, Inc as permafree and make Indiot $0.99 and promote only Shizzle, Inc as a freebie.
  3. Make both books free. Well, not really, but what the hell, how do I get Isa to go viral? She is destined for the big screen. I’m even more convinced of that having just suffered through “No Stranger Than Love.”
I’m thinking of trying both strategies 1&2 in stages. For starters, I am about to run a Countdown Deal on Indiot, before I make it perma-$0.99. Then after a month or so, make Shizzle, Inc $0.99 as well. Wait another month. Finish the third book. Send it to a hundred literary agents. Give up on Isa and write something along the lines of “How To Sell A Ton Of Books Without Really Trying.” That has worked for some.
If anyone has any better ideas, I’m all ears. Thank you in advance.

I don't feel making your book free on Zon Select really does anything for your overall sales. Sure you get a surge in downloads but afterwards your book goes back to "normal" - you plummet to where your were before.
I'm trying Instafreebie and seeing some results in subscribers. I'll let you know if it makes any long term difference in sales when I launch my next thriller.
What are your thoughts on this?

Friday, August 05, 2016

Penguin Random House HarperCollins Simon & Schuster Hachette Macmillan

Thought this link was great to find out what's happening in the publishers world.

http://thefutureofpublishing.com/2016/08/what-do-the-big-five-financial-reports-tell-us/?utm_content=buffer583ac&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer


Thursday, July 28, 2016

List of sites for Kindle Book Promotion

Hi
I came across this today and thought it worthwhile to post here. http://www.tckpublishing.com/top-kindle-book-promotion-sites-for-paid-kindle-books-0-99-and-up/



Top Kindle Book Promotion Sites for Paid Kindle Books $0.99 and Up



A few months ago we created a list of free Kindle book promotion sites which is great for authors who want to promote your free books during KDP Select free promotions or if you just have an eBook that’s always free.
But if you’ve been looking for some paid advertising options for promoting your paid Kindle books so you can start making money right away from royalties and ebook sales, then you’ll love this list even more. I can’t personally vouch for each of these eBook promotion services, but it’s a great place to start when looking for places to promote your book.
The list is organized in order – the sites at the top of the list have the most traffic while those at the bottom have the least amount of traffic based on the Alexa Rank.
The number following the Site link is the Alexa Ranking. The lower the Alexa Ranking, the more traffic the site gets, meaning the more readers your book has the potential to be exposed to, depending on the advertising package.

LIST OF SITES FOR BOOK PROMOTION AND ADVERTISING

BookBub 7,119
Many Books 49,601
Get Free Ebooks 74,623
Ereader News Today 136,867
Obooko 142,537
Read Cheaply 181,789
Kindle Nation Daily 199,518
Awesome Gang  232,729
Author Marketing Club 253,130
Book Goodies 261,243
The Kindle Book Review 321,059
Book Daily 323,728
Ebook Stage  359,935
The Independent Author Network 376,077
The Fussy Librarian 389,123
Buck Books 407,319
Books Butterfly 598,873
Daily Free eBooks 736,060
Free Discounted Books  769,856
Fire and Ice Book Tours  1,013,595
The Women’s Nest 1,020,007
Kindle Book Promos 1,082,605
Bargain eBook Hunter 1,119,976
Just Kindle Books 1,165,322
StoryFinds 1,230,018
GoodKindles 1,262,774
Steamy Romance Books 1,268,706
Bookbear 1,430,451
Book Deal Hunter 1,695,513
The Wall of Books 3,215,201
Kufads 3,602,496
Bibliotastic 3,789,881
Zwoodle Books 3,925,368
The Wall of Books  6,612,641
Spoiled Reader  6,639,200
Note: The Alexa Rankings for all the above sites were last updated on March 30, 2016.

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Thursday, June 02, 2016

Pre-orders on Smashwords and Amazon

Some of you may wonder what the hype is all about with Pre-orders. 

To put it simply. It's one of the best marketing tools an author has. 

Smashwords - you can list a pre-order up to one year in advance. Then market the hell out of it. One out of eight books on Smashwords is a pre-order and these books do far better in sales than the others.

With Smashwords you don't need to have even written the book. All you need is the basic metadata: title, description, price and categorization. 

On Amazon you can list a pre-order up to up to 90 days prior to the book's launch. On Amazon you need to upload a draft version of your book that is similar to the final version but may need more editing and proofreading. 

Amazon - You can upload a draft version of your cover and update both the cover and interior no less than 10 days prior to launch date. 

Amazon doesn't credit your accumulated pre-orders toward your first day's sales rank. But you already have a sales rank with pre-orders which is a head start on any other book launches on said day.

What you can do when you have listed a pre-order on your retailer of choice: 

  1. Share direct hyperlinks to your book on social media. 
  2. List your pre-order in your existing e-books.
  3. Run price promotions on your other e-books  so you can drive more  readers to your pre-order. 
  4. Organize a marketing campaign to create a buzz around your launch.
  5. Offer your pre-order at a lower price before launch date. Urge consumers to buy now before the launch date when the price will go up.
All the best with your launch.